While many of these videos were uploaded to YouTube and Facebook via feeds with names such as 'Allsport live,' 'HQ Live,' 'Live Streaming NFL' and 'Am_Football Live Anvivo,' none were able to maintain a truly live feed. It also means that advertisers are reaching audience members that they did not pay for. If pirated versions of these games are available online users might ignore the DirecTV package, or skip locally televised games that they might otherwise watch. In particular, games played by teams that are not in a local TV market are often not televised except on DirecTV, and only for subscribers who pay extra for a package called 'Sunday Ticket.' That package starts at $55 per month. The NFL strictly controls television and online video rights to its games. Yet this illegal distribution of NFL content may also be crimping the league's viewer numbers. This online activity comes as the league struggles with declining ratings that have been blamed variously on player protests during the national anthem and revelations about former players suffering from a brain disease caused by concussions. Dozens of these video streams, pirated from CBS and NBC broadcasts, featured ads from well-known national brands interspersed with game action.

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